Tetsuya USUI

(臼井哲也)

Profile Information

Affiliation: Professor, Faculty of international Social Sciences, Gakushuin University

Researcher number: 60409422
J-GLOBAL ID: 200901021489591478
researchmap Member ID: 6000011170

External link: http://usuiseminar.sakura.ne.jp/usui_seminar/?page_id=7

Research Interests

Research Areas

Research History

Apr, 2022 - Present

Professor, Faculty of international Social Sciences Department of international Social Sciences, Gakushuin University
Apr, 2016 - Mar, 2022

教授, 法学部, 日本大学
Apr, 2010 - Mar, 2015

准教授, 法学部, 日本大学
Apr, 2008 - Mar, 2010

専任講師, 法学部, 日本大学
Apr, 2006 - Mar, 2008

専任講師, ビジネスマネジメント学群, 桜美林大学

Education

Apr, 2003 - Mar, 2006

Graduate School, School of Commerce, Meiji University
Sep, 1990 - Dec, 1995

Small Business and Entrepreneurship, Business Administration, Georgia Southern University

Committee Memberships

Oct, 2021 - Present

Vice president, Japan Academy of International Business Studies
Oct, 2015 - Present

理事, 国際ビジネス研究学会
Aug, 2019 - Jul, 2022

会長, 多国籍企業学会
Aug, 2015 - Jul, 2019

副会長・東部会長, 多国籍企業学会
Jul, 2008 - May, 2015

理事, 異文化経営学会

Awards

Jul, 2018

Best Paper Award, A Dynamic Process of Building Global Supply Chain Competence by New Ventures: The Case of Uniqlo, Japan Academy of Multinational Enterprises

with Masaaki Kotabe, Janet Y. Murray

Papers

Augmenting Consumer Affinity: Ways to increase the number of Chinese fans of Japan

Tetsuya Usui, Yang Song

Journal of International Business, 16(1), May, 2024 Peer-reviewedLead author
Uniqlo: A Pathway to Becoming a Multinational Through Global Business Model Development

Tetsuya Usui

Transformation of Japanese Multinational Enterprises and Business, 161-186, Mar, 2024 InvitedLead author

This study examines the long-term global business model development process of multinational corporations (MNCs) that created markets from the beginning and continue to pursue rapid growth in the global marketplace. By examining the global business model development of Fast Retailing, which operates a global business under the brand name Uniqlo, we found that value propositions and activity systems interact with each other and develop in an integrated manner to evolve into a global business model that creates greater value by generating virtuous cycles. Our data suggest that (1) identifying a global standardized value proposition and (2) dynamic integration in an activity system are two key success factors in the evolution of an MNC’s global business model.
Bridging Business Model and International Business: Strategic View

Tetsuya Usui

The Bulletin of the Faculty of Commerce, 105(3) 23-43, Mar, 2023 InvitedLead author

Attachment
The Direction of Future Research in Japanese Management Studies: Aiming at Global Academic Attention

Tetsuya Usui

組織科学, 53(4) 4-17, Jun 20, 2020 InvitedLead author

組織学会
未来の駅が創造する価値の研究（上）―「ＬＤＫステーションと沿線多拠点生活」の可能性

日経広告研究所報, (310) 40-47, Apr, 2020

日経広告研究所

Misc.

The evolution of MHI Vestas Offshore Wind A/S : Danish and Japanese experiences

Chie Iguchi, Yoshikazu Sakamoto, and Tetsuya Usui

Mita business review, 63(3) 45-54, Aug 31, 2020 Last author

Keiō gijuku daigaku shuppankai
リソース・リポジショニングのプロセス分析 : 成都イトーヨーカ堂のケース

秦小紅・成田景堯・臼井哲也

国際ビジネス研究, 8(2) 107-121, Oct 1, 2016 Peer-reviewedLast author

国際ビジネス研究学会

Attachment
日本の若手・中堅研究者の国際化における諸課題：私の試行錯誤と提案

臼井哲也

国際ビジネス研究, 8(2) 161-165, Sep, 2016 InvitedLead author

Attachment
国際ビジネス研究学会第15回全国大会ノート(上)国際ビジネスとダイバーシティ・マネジメント

World economic review, 53(2) 56-61-61, Feb, 2009 Lead author
サプライチェーン・マネジメントの新たな分析視角－組織間の関係特殊的資源を統合する第3の資源の研究－

臼井哲也

経営学論集, 75 272-273, 2005

Major Books and Other Publications

International Marketing Capabilities

Shigeto Morokami (Role: Contributor, ４章単著（論文業績欄を参照），５章単著（再抄録論文），１章と８章共著) (Original Author(s): Array)

同文舘出版, May 17, 2019 (ISBN: 9784495649814)
Strategic Mass Customization: International Marketing Strategy

Tetsuya Usui (Original Author(s): Array)

文眞堂, May, 2006 (ISBN: 4830945486)

Presentations

Dynamic Changes in Consumer Affinity: A Contextualized Interpretation of Young Chinese Consumers in Japan

Tetsuya USUI, Yang SONG

Oct 22, 2023
Identifying the First Building Block of Competitive Advantage in the International Business: A Resource Repositioning Framework

Tetsuya Usui, Masaaki Kotabe

Academy of International Business, Annual Meeting, Jul 6, 2023
Dynamic Changes in Consumer Affinity: A Qualitative Analysis of Chinese Consumers in Japan

Tetsuya USUI, Yang SONG

Nov 20, 2022
Resource Repositioning as International Marketing Capability

Tetsuya Usui

2019 Annual Meeting, Academy of International Business, Jun 27, 2019, Academy of International Business
多国籍企業における外部化の論理と構築プロセス

臼井哲也

多国籍企業学会第11回全国大会, Jul 7, 2018, 多国籍企業学会 Invited

Teaching Experience

Apr, 2022 - Present

Global Marketing (Gakushuin University)
Apr, 2022 - Present

Marketing Strategy (Gakushuin University)
Apr, 2022 - Present

Marketing and Consumer Behavior (Gakushuin University)
Apr, 2022 - Present

Marketing (Gakushuin University)
Apr, 2018 - Present

多国籍企業論 (日本大学法学部)

Professional Memberships

Jun, 2018 - Present

組織学会
Jul, 2006 - Present

Academy of Multinational Enterprises
Jun, 2006 - Present

Academy of International Business
Apr, 2006 - Present

Transcultural Mnagement Society
May, 2002 - Present

日本商業学会

Research Projects

新製品開発のグローバル・エンジニアリングチェーン：開発・生産・販売の部門間連携

科学研究費助成事業, 日本学術振興会, Apr, 2022 - Mar, 2026

永島正康, 新宅純二郎, 富野貴弘, 善本哲夫, 臼井哲也
Linguistic Analysis of Self-representation in Multinational Corporations: A comparison of leading automobile multinationals

Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2023 - Mar, 2026

Joe Geluso
ビジネスモデルの国際化プロセスにおける一般理論の開発

Apr, 2020 - Mar, 2024

臼井哲也
在アジア日系製造企業における「組織」「販売・マーケ」「調達」の現地化の統合的研究

Apr, 2020 - Mar, 2023

大木清弘
多国籍企業における国際マーケティング・ケイパビリティの理論的・実証的研究

Apr, 2018 - Mar, 2021

諸上茂登

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