Kaoru Endo

This paper makes clear differenves between the fads in former times and the internet fads today. Then, it points out the shortage of The existing discussion on viral marketing which intends to cause fads for promotion. At last, it suggests that the key of the fads which have social influence is "authenticity".

This document describes the prospect of the human resources development toward transdisciplinarydialogues among humanities and sciences. At a time in the past, "Philosophy" includedboth humanities and sciences. However, as the science has been highly developed, it has been separatedinto multiple disciplines, largely humanities and sciences. But the crisis of today cannot besolved by neither a single discipline nor science. To develop the transdisciplinary research of humanitiesand sciences, we should make 3 concepts of education system. The first is the integratedcurriculum from elementary schools, the second is liberal arts at universities, and the third is interactionsamong established professionals.