Researcher List Mai Uno Mai Uno (宇野 舞) Please select the form format to download from below 「Education and research environment」format 「No. 4, the Ministry of Education document style ①Outline for Vitae」format 「No. 4, the Ministry of Education document style ②Education and research environment」format Profile Information AffiliationFaculty of Economics Department of Management, Gakushuin UniversityJ-GLOBAL ID202301016541329724researchmap Member IDR000051661 Research Interests 3 Sales Organization Marketing Organization Marketing Research Areas 1 Humanities & social sciences / Commerce / Research History 3 Apr, 2023 - Present Adjunct Instructor, Foculty of Business Administration, Kanagawa University Apr, 2023 - Present Specially Appointed Assistant Professor ( Junior Fellow ), Graduate School of Business Administration, Hitotsubashi University Apr, 2021 - Mar, 2023 Adjunct Instructor, Faculty of Economics, Kanagawa University Education 3 Apr, 2020 - Mar, 2023 Graduate School of Business Administration Department of Business Administration, Hitotsubashi University Apr, 2018 - Mar, 2020 Graduate School of Business Administration Department of Business Administration, Hitotsubashi University Apr, 2011 - Mar, 2015 Faculty of Commerce and Management, Hitotsubashi University Awards 1 Feb, 2022 The 7th Sekigakusha Award Grand Prize, Sekigakusha Inc. Mai Uno Papers 4 Characteristics and Practices of Strategic Sales Organizations: An Empirical Investigation of their Organizational Process for Customer Selection and their Customer Involvement with their New Product Development in the BtoB Market Mai Uno Mar, 2023 Peer-reviewedLead author Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa Hitotsubashi Review of Commerce and Management, 17(2) 14-30, Nov, 2022 Lead author What are the strategic sales organizations? Integration of discussions about sales organization and market sensing capability Mai Uno Hitotsubashi Review of Commerce and Management, 17(1) 42-54, May, 2022 Peer-reviewed Value Creation in IT Service Companies: The Dilemma between Customization and Business Scalability Mai Uno Mar, 2020 Peer-reviewedLead author Misc. 2 ビジネス・ケース (No. 195) ジーニーラボ:小規模ITサービス企業が推進する間接材購買取引の標準化 宇野 舞 一橋ビジネスレビュー, 71(3) 136-149, Dec 20, 2023 市場感知能力を基軸にした営業主導型組織の戦略的営業組織への進化―ITサービス企業の事例分析― 宇野舞, 山下裕子 IIRワーキングペーパー, WP#22-04, May, 2022 Lead author Presentations 4 Investigating the Main and Interaction Effects of Customer Relationship Termination and Customer Involvement on the New Product Mai Uno, Yuko Yamashita, Kyoko Fukukawa Global Marketing Conference, Jul 21, 2023 戦略的営業とマーケティングケイパビリティの両研究における市場感知能力の比較検討―戦略的営業への進化の理解のために― 宇野 舞, 山下 裕子 日本商業学会 第10会全国研究報告会, Dec 13, 2020 ITサービス企業における価値創造 宇野 舞 日本商業学会 第70会全国研究大会, Sep 19, 2020 Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies Mai Uno, Yuko Yamashita International Marketing Trends Conference, Jan 18, 2019 Teaching Experience 4 Sep, 2023 - Dec, 2023 Seminar (Intensive Reading) II (Hitotsubashi University) Apr, 2023 - Dec, 2023 Undergraduate Introductory Seminar 1, 2 (Hitotsubashi University) Apr, 2023 - Jul, 2023 Marketing (Kanagawa University) Apr, 2021 - Jan, 2023 Information Processing of Economy I・Ⅱ (Kanagawa University) Professional Memberships 2 Jul, 2022 - Present Japan Marketing Academy Jun, 2021 - Present Japan Society of Marketing and Distribution
Mai Uno (宇野 舞) Please select the form format to download from below 「Education and research environment」format 「No. 4, the Ministry of Education document style ①Outline for Vitae」format 「No. 4, the Ministry of Education document style ②Education and research environment」format Profile Information AffiliationFaculty of Economics Department of Management, Gakushuin UniversityJ-GLOBAL ID202301016541329724researchmap Member IDR000051661 Research Interests 3 Sales Organization Marketing Organization Marketing Research Areas 1 Humanities & social sciences / Commerce / Research History 3 Apr, 2023 - Present Adjunct Instructor, Foculty of Business Administration, Kanagawa University Apr, 2023 - Present Specially Appointed Assistant Professor ( Junior Fellow ), Graduate School of Business Administration, Hitotsubashi University Apr, 2021 - Mar, 2023 Adjunct Instructor, Faculty of Economics, Kanagawa University Education 3 Apr, 2020 - Mar, 2023 Graduate School of Business Administration Department of Business Administration, Hitotsubashi University Apr, 2018 - Mar, 2020 Graduate School of Business Administration Department of Business Administration, Hitotsubashi University Apr, 2011 - Mar, 2015 Faculty of Commerce and Management, Hitotsubashi University Awards 1 Feb, 2022 The 7th Sekigakusha Award Grand Prize, Sekigakusha Inc. Mai Uno Papers 4 Characteristics and Practices of Strategic Sales Organizations: An Empirical Investigation of their Organizational Process for Customer Selection and their Customer Involvement with their New Product Development in the BtoB Market Mai Uno Mar, 2023 Peer-reviewedLead author Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa Hitotsubashi Review of Commerce and Management, 17(2) 14-30, Nov, 2022 Lead author What are the strategic sales organizations? Integration of discussions about sales organization and market sensing capability Mai Uno Hitotsubashi Review of Commerce and Management, 17(1) 42-54, May, 2022 Peer-reviewed Value Creation in IT Service Companies: The Dilemma between Customization and Business Scalability Mai Uno Mar, 2020 Peer-reviewedLead author Misc. 2 ビジネス・ケース (No. 195) ジーニーラボ:小規模ITサービス企業が推進する間接材購買取引の標準化 宇野 舞 一橋ビジネスレビュー, 71(3) 136-149, Dec 20, 2023 市場感知能力を基軸にした営業主導型組織の戦略的営業組織への進化―ITサービス企業の事例分析― 宇野舞, 山下裕子 IIRワーキングペーパー, WP#22-04, May, 2022 Lead author Presentations 4 Investigating the Main and Interaction Effects of Customer Relationship Termination and Customer Involvement on the New Product Mai Uno, Yuko Yamashita, Kyoko Fukukawa Global Marketing Conference, Jul 21, 2023 戦略的営業とマーケティングケイパビリティの両研究における市場感知能力の比較検討―戦略的営業への進化の理解のために― 宇野 舞, 山下 裕子 日本商業学会 第10会全国研究報告会, Dec 13, 2020 ITサービス企業における価値創造 宇野 舞 日本商業学会 第70会全国研究大会, Sep 19, 2020 Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies Mai Uno, Yuko Yamashita International Marketing Trends Conference, Jan 18, 2019 Teaching Experience 4 Sep, 2023 - Dec, 2023 Seminar (Intensive Reading) II (Hitotsubashi University) Apr, 2023 - Dec, 2023 Undergraduate Introductory Seminar 1, 2 (Hitotsubashi University) Apr, 2023 - Jul, 2023 Marketing (Kanagawa University) Apr, 2021 - Jan, 2023 Information Processing of Economy I・Ⅱ (Kanagawa University) Professional Memberships 2 Jul, 2022 - Present Japan Marketing Academy Jun, 2021 - Present Japan Society of Marketing and Distribution