経済学部

Mai Uno

(宇野舞)

Profile Information

Affiliation: Faculty of Economics Department of Management, Gakushuin University

ORCID ID: https://orcid.org/0009-0003-2377-4180
J-GLOBAL ID: 202301016541329724
researchmap Member ID: R000051661

Research Interests

3

Research Areas

1

Humanities & social sciences / Commerce /

Research History

4

Apr, 2024 - Present

Special Visiting Professor, Faculty of Economics Department of Management, Gakushuin University
Apr, 2023 - Mar, 2024

Specially Appointed Assistant Professor ( Junior Fellow ), Graduate School of Business Administration, Hitotsubashi University
Apr, 2023 - Sep, 2023

Adjunct Instructor, Foculty of Business Administration, Kanagawa University
Apr, 2021 - Mar, 2023

Adjunct Instructor, Faculty of Economics, Kanagawa University

Education

3

Apr, 2020 - Mar, 2023

Graduate School of Business Administration Department of Business Administration, Hitotsubashi University
Apr, 2018 - Mar, 2020

Graduate School of Business Administration Department of Business Administration, Hitotsubashi University
Apr, 2011 - Mar, 2015

Faculty of Commerce and Management, Hitotsubashi University

Awards

1

Feb, 2022

The 7th Sekigakusha Award Grand Prize, Sekigakusha Inc.

Mai Uno

Papers

5

Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Journal of Relationship Marketing, Feb 17, 2025 Peer-reviewedLead author
Characteristics and Practices of Strategic Sales Organizations: An Empirical Investigation of their Organizational Process for Customer Selection and their Customer Involvement with their New Product Development in the BtoB Market

Mai Uno

Mar, 2023 Peer-reviewedLead author
Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development

Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa

Hitotsubashi Review of Commerce and Management, 17(2) 14-30, Nov, 2022 Lead author
What are the strategic sales organizations? Integration of discussions about sales organization and market sensing capability

Mai Uno

Hitotsubashi Review of Commerce and Management, 17(1) 42-54, May, 2022 Peer-reviewed
Value Creation in IT Service Companies: The Dilemma between Customization and Business Scalability

Mai Uno

Mar, 2020 Peer-reviewedLead author

Misc.

2

ビジネス・ケース (No. 195) ジーニーラボ：小規模ITサービス企業が推進する間接材購買取引の標準化

宇野舞

一橋ビジネスレビュー, 71(3) 136-149, Dec 20, 2023
市場感知能力を基軸にした営業主導型組織の戦略的営業組織への進化―ITサービス企業の事例分析―

宇野舞, 山下裕子

IIRワーキングペーパー, WP#22-04, May, 2022 Lead author

Presentations

5

The Role of Storytelling in the Modern Sales Process: A Research Agenda

Mai Uno, Nguyen Phuong Bao Chau

The 53rd Annual Conference of the European Marketing Academy, May 31, 2024
Investigating the Main and Interaction Effects of Customer Relationship Termination and Customer Involvement on the New Product

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference, Jul 21, 2023
戦略的営業とマーケティングケイパビリティの両研究における市場感知能力の比較検討―戦略的営業への進化の理解のために―

宇野舞, 山下裕子

日本商業学会第10会全国研究報告会, Dec 13, 2020
ITサービス企業における価値創造

宇野舞

日本商業学会第70会全国研究大会, Sep 19, 2020
Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies

Mai Uno, Yuko Yamashita

International Marketing Trends Conference, Jan 18, 2019

Teaching Experience

7

Apr, 2024 - Present

Introductory Seminar to Management (Gakushuin University)
Apr, 2024 - Present

Marketing Research 1, 2 (Gakushuin University)
Apr, 2024 - Present

Marketing Communication 1, 2 (Gakushuin University)
Sep, 2023 - Dec, 2023

Seminar (Intensive Reading) II (Hitotsubashi University)
Apr, 2023 - Dec, 2023

Undergraduate Introductory Seminar 1, 2 (Hitotsubashi University)

Professional Memberships

3

Dec, 2024 - Present

Japan Association for Consumer Studies
Jul, 2022 - Present

Japan Marketing Academy
Jun, 2021 - Present

Japan Society of Marketing and Distribution

Research Projects

2

パッケージ上の情報デザインと製品知識が消費者に及ぼす影響：緑茶（茶葉）の事例を用いた知識のハブとしてのパッケージの可能性の探索

若手研究助成 2024年追加募集, 公益財団法人フジシール財団, Nov, 2024 - Mar, 2026

宇野舞, 山下裕子
営業・販売組織による顧客関係の終結行動が及ぼす影響の定量的研究

2024年度研究助成, 公益財団法人戸部眞紀財団, Oct, 2024 - Sep, 2025

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